Search Engine Marketing
Everyone who has access to the Internet uses a search engine to find relevant and useful information, and according to Google’s own data, 97 percent of consumers search for local businesses online.
We can help your services and products get found when it counts – when customers are looking for you.
Search engine optimization (SEO) in Holden, MA and nationwide is a science we have mastered and can help you with today.
Velocity Marketing, based in Holden, MA, offers an expansive and highly impactful Search Engine Optimization (SEO) marketing service. Our SEO and marketing services are adaptable to every business without losing effectiveness. We at Velocity Marketing make the extra effort to ensure our SEO and marketing programs in Holden fit the individual needs of your Worcester business. Our SEO Solutions are the most cost effective way to increase your website’s organic search traffic.
Industry Leading Performance Guarantee
There are 2 parts to Local SEO growth: (1) Gaining new active keyword rankings and (2) Improving the ranked positioning of existing keywords. We will waive our campaign fees for any month where we do not (1) gain 5 new keyword rankings and (2) yield a net ranking gain of 20 positions between Google, Bing and Yahoo.
No Risk All Performance
Velocity Marketing does not require a time-base commitment for any of our local SEO campaigns. With our performance guarantee and removing all long-term commitments, we take the marketing risks away from our clients.
Benefits of a Local SEO Solution
What are the advantages in choosing professional local SEO firm? Many…
Our local SEO services are tuned to the unique needs of business that serve a local community. A plumber in Worcester does not need to compete against plumbers in Portland. Velocity Marketing can tap local SEO and other online business resources to concentrate your marketing directly in front of the cities you service. The search engines, including Google, Bing and Yahoo have special resources to assist local businesses, and we are experts at utilizing these and other beneficial SEO tools.
Velocity Marketing’s local SEO programs come with an industry leading performance guarantee, ensuring that your campaign grows each and every month. Review our complete local SEO program outline below.
Local SEO Service Summary
KEYWORD RESEARCH
Identify the most relevant and popular keyword phrases most likely to generate sales. Cross reference keywords against the communities your business serves.
ON-SITE CONTENT OPTIMIZATION (VISIBLE)
Optimization of the visible readable content on your website, with consideration of your target communities and keywords.
CONTENT OPTIMIZATION (NON-VISIBLE)
“White Hat” (ethical) local optimization improving non-visible HTML elements including META tags, Page TITLE, Alt Tags, etc..
WEBSITE CONTENT CREATION
The construction of new web pages to target local communities and critical keywords not otherwise supported by your existing website design.
LINK BUILDING
Link building services to increase Pagerank, online identity and website visitations. Pagerank is a measure of online reputation determined by Google, and a major factor concerning search engine ranking and driving local search engine traffic.
LOCAL BUSINESS PROFILES
Generation of location business directory listings across major business portals like manta.com, merchantcircle.com and superpages.com.
LOCAL SEO RESOURCES
Creation and/or optimization of Google Places, Bing & Yahoo Local Maps. This is in a major role for local SEO and provides a decided advantage for local business over national competitors.
XML SITEMAPS
Construction of XML sitemaps to invite thorough search engine BOT crawling. Regular submission of sitemaps to the search engines.
SEARCH ENGINE SUBMISSIONS
Submissions to over 50 US-based search engines, including all major engines and numerous tier-2 search engines.
ADAPTATION TO SEARCH ENGINE RANKING UPDATES
Google implements over 500 ranking adjustments per year with some bigger than others. We make adjustments to your campaign as needed to accommodate these changes.
ONGOING SEO SERVICES
Our work never stops. We continue with off-site and on-site local SEO tasks to foster long-term growth.
GOOGLE ANALYTICS ACCOUNT CREATION
The addition of a Google Analytics account (if an account does not already exist). Evaluation of website traffic statistics to identify the strengths and weaknesses of your website.
WEBMASTER TOOLS ACCOUNT CREATION
Creation and installation of a Webmaster Tools accounts for Google and Bing. Webmaster Tools account provide direct feedback from the search engines concerning relevant performance metrics specific to your website.
WEBSITE DESIGN RECOMMENDATION
Performance recommendations if needed to improve your user/visitor experience, click-through rates and sales conversions. These performance factors now impact Google and Bing rankings.
MONTHLY RANKING REPORTS & UPDATES
Keyword ranking report showing current rankings for relevant keywords on Google, Bing and Yahoo. SEO campaign updates discussing progress and campaign details.