Velocity Marketing Co Inc Sat, 30 Jul 2016 16:43:09 +0000 en-US hourly 1 25284868 Google’s Better Web? Sat, 30 Jul 2016 16:43:09 +0000 Read more]]> Mobile Web Phone AccessGoogle has been refocusing its efforts to create a “better web” by not only increasing the importance of mobile-friendly websites and better mobile browsing experiences but by fundamentally redefining what the mobile web experience is altogether. A recent rollout of the mobile-friendly algorithm boost, a new mobile-friendly website tool, and the announcement of accelerated mobile pages and progressive web applications all point to better mobile experiences for users but also new challenges for local business owners.

The effects and aftermath of “mobilegeddon”

At around this time last year, there was a lot of hype (and even panic) leading up to the much anticipated “mobilegeddon” — when Google began to officially recognize “mobile-friendliness” as one of its many (200+) ranking factors for mobile search. While the rollout of this algorithm was slightly slower than expected and the impact not quite as big as some people in the industry had feared, it certainly made some waves.

A number of studies did show an increase of traffic/ranking to mobile-friendly sites and a decrease in traffic/ranking to non-mobile optimized sites, specifically when related to mobile searches and browsing. Even though “mobilegeddon” was not dramatic as originally feared, Google was able to improve the searcher’s experience and the mobile web. Meanwhile, all of the hype, press, and hysteria from both inside and outside of the industry resulted in rapid adoption of mobile friendly websites. One study found that 25% of non-mobile friendly websites had made the switch before “mobilegeddon”.

Is you website not mobile-friendly?

In order to continue to rank in the search engines, local businesses have to provide customers with a great mobile experience or risk being penalized.

In the United States, 94% of smartphone owners search for local information on their phone. This fact along with many others means that businesses with non-mobile friendly sites risk:

• A drop in mobile site traffic

• Lower mobile ranking in organic search results

• Lower quality score for paid search

• Higher bounce rates on mobile devices

• Lower conversion rates

• Losing business to your competitors and frustrating their loyal customers and more

But this is just beginning

Having a mobile friendly website is a competitive advantage for your business. Google will deepen its focus on not just if your site is mobile friendly, but how optimized it is for mobile. If your website is already mobile-friendly, now would be a great time to check up on your mobile experience and see if there is any room for improvement.

• Check your speed, how fast is your site to load?

• Are forms easy to fill out on a mobile device?

• If you have an ecommerce store, is the checkout flow optimized for mobile?

What’s the next chapter in the Google Mobilegeddon story?

Google will continue to pressure site owners to provide a better user experience, aligning what consumers want with how they rank websites in the SERP. With the rollout of the mobile-friendly “boost” last week, is it fair to assume that Google is just getting started and will continue to regard mobile user experience as an increasingly important ranking factor. YES!

The accelerated mobile pages (AMP) and progressive web applications (PWA) programs, give a little insight into how much focus Google has in standardizing and improving the mobile web — Is your website ready? If not call us today 774-641-8890 for a FREE compatibility assessment and don’t get lost in SEARCH.

Google’s Mobile friendly Web Design Requirements Wed, 25 May 2016 13:50:30 +0000 Read more]]> web designGoogle’s mobile-friendly algorithm boost has rolled out

If your site is not mobile friendly according to standards set up by google it can impact your businesses ability to be found on mobile devices such as smart phones and tablets. The new Google mobile-friendly algorithm is supposed to give an additional ranking boost for mobile-friendly websites in the mobile search results.

Google has fully rolled out the second version of the mobile-friendly update. Google gave us a heads-up in March that they are preparing to boost the mobile-friendly algorithm in May 2015, and clearly, that has finished rolling out today.

This technically is supposed to “increase the effect of the [mobile-friendly] ranking signal.” As we reported in March, Google said if you are already mobile-friendly, you do not have to worry, because “you will not be impacted by this update.”

As a reminder, the Google mobile-friendly algorithm is a page-by-page signal, so it can take time for Google to assess each page, and that is why it took some time to roll out fully. So depending on how fast Google crawls and indexes all of the pages on your site, the impact can be slow to show up.

You may have seen ranking and traffic changes from Google’s mobile search results to your site this week due to this update.

If you are not mobile-friendly, or if you want to ensure that you are, check the Google mobile-friendly tool, and check Google’s mobile guidelines. It is never too late to benefit from this mobile-friendly algorithm; it is real-time based on how fast Google crawls your pages.

Have concerns about your websites being mobile friendly, not ready to scrap your website?  No worries we can design a mobile friendly site for you and your mobile visitors will be redirected automatically to the proper site depending upon the device they are using.

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Are you overlooking an opportunity to increase your sales? Thu, 12 May 2016 15:05:30 +0000 Read more]]> Birthday marketingIf you are looking for a simple and easy way to increase revenues and profits quickly for your restaurant or local business, you should consider implementing a birthday club. Birthday Clubs are proven revenue boosters that can bring more high-value customers into your business every week.

People who are are celebrating birthdays are ready to spend plenty of money to commemorate the occasion. Restaurants who cater to this market segment can increase revenues and profits virtually on demand.

Birthday offers also work well for: hair salons, day spas, nail salons, jewelers, house cleaning services, caterers, car washes, car detailing shops, auto dealers, and any other kind of business that can offer an enticing birthday special to bring new customers in.

An Overlooked Marketing Strategy

Even though people celebrating their birthdays are high-value customers, most locally-owned restaurant and independent business owners have not implemented a disciplined marketing system that capitalizes on this market segment.

5 Benefits of Birthday Clubs for Restaurants

1) High-Value Customers: according to the National Restaurant Association, an average birthday patron generates $78 in revenue per table.

2) Goodwill: Patrons and their guests who dine with you on their birthday bring good will & upbeat energy to your restaurant. It keeps your establishment happier!

3) Group Buys: Birthday guests seldom dine alone on their birthday. Most birthday guests are accompanied by friends and family members for their birthday celebration. The average birthday table is 3-­4 people.

4) Low-Hanging Fruit: More than 55% of all Americans eat out on their birthday. Why not capitalize on what would be lost revenue?

5) Revenue Multiplier: Each new customer you bring in can have a high lifetime value when they enjoy themselves and choose to dine out regularly at your restaurant (or purchase more products or services from your local business after you have impressed them with their birthday purchase.) Each new customer who becomes a loyal repeat customer can have a tremendous positive impact on your bottom line. Imagine how you can profit by bringing more birthday groups into your restaurant (or other place of business) on a daily basis.

How to Create a Birthday Club

STEP 1: Create an Enticing Birthday Offer

It’s important to make sure you have an enticing offer that will motivate people to celebrate their birthday at your restaurant (or, if you own a different kind of business, by choosing to purchase a product or service from your business).

Complimentary meals or desserts for the birthday celebrant are the most popular offers that work well for all kinds of restaurants.

STEP 2:  Design the Marketing Materials

You will need to create marketing material to showcase your birthday club and encourage existing customers and new customers to sign up for your club. These can be postcards you send in the mail, business-card sized cards you provide to guests upon paying for a meal, or table tents with a call to action to join your birthday club.

STEP 3:  Set up a Web Page and Automated Follow Up Messages

Your marketing materials should direct readers to a web page where they can sign up for your birthday club. This web page features a form your customers fill out that adds their information into a database. It is also programmed to send messages and offers out to your birthday club members at the right time (a week or so before their birthday.)

But that’s not all! Your automated email system (which we refer to as an “autoresponder”) can be programmed to send out regular messages and invitations throughout the year with offers and invitations designed to bring more people into your restaurant more often.

STEP 4:  Manual Sign-Up Form

You can also give existing customers a card to fill out with the information needed to join your birthday club (name, email address, phone number and mailing address) and then enter their information into a spreadsheet or a database program such as excel or google spreadsheets

STEP 5:  Ongoing Management Tasks

Birthday clubs can yield tremendous benefits for your business. However, they also require ongoing management by a dedicated employee or other individual who will oversee and manage your birthday club tasks.

Birthday Club management tasks include:

  • entering new subscribers into your database,
  • tracking the performance of your marketing efforts,
  • keeping Birthday Club marketing materials current and up to date.

If you do not have the internal resources to manage a birthday club effectively, we can help! We specialize in managing profitable revenue-generating birthday clubs for restaurants nationwide.

Velocity Marketing’s  proprietary Birthday Club Program can help you attract more new customers weekly by reaching out to thousands of people in your local area who have a birthday coming up within the next 7 days.

We can get your message seen by customers living within 1 mile, 5 miles, 10 miles or any other radius of your business you specify! We then send these customers to your restaurant to celebrate their special day. For example in the greater Worcester, MA area an average of 493 people over the age of 21 celebrate a birthday everyday.

The Easiest Way to Increase Revenues and Profits

To avoid saturation and maintain the novelty and effectiveness of our Birthday Club Program, we limit the number of restaurants and local businesses we work with when setting up Birthday Clubs in your area.

If you like the idea of filling your restaurant seats with more new patrons — or bringing more new customers into your place of business — on a daily basis, you should contact us today so we can determine if this is a good fit for your restaurant or local business.

Our Birthday Club Marketing Program is simply the easiest, hassle-free way to increase your revenue and drive new customers into your business daily.

Spaces Are Limited: Contact Velocity Marketing Today ………Call 774-641-8890


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