• Local SEO Services

  • Benefits of a Local SEO Solution

    What are the advantages in choosing professional local SEO firm? Many…
    Our local SEO services are tuned to the unique needs of business that serve a local community. A plumber in Worcester does not need to compete against plumbers in Portland. Velocity Marketing can tap local SEO and other online business resources to concentrate your marketing directly in front of the cities you service. The search engines, including Google, Bing and Yahoo have special resources to assist local businesses, and we are experts at utilizing these and other beneficial SEO tools.

    Velocity Marketing’s local SEO programs come with an industry leading performance guarantee, ensuring that your campaign grows each and every month. Review our complete local SEO program outline below.

     

    Local SEO Service Summary

    KEYWORD RESEARCH

    Identify the most relevant and popular keyword phrases most likely to generate sales. Cross reference keywords against the communities your business serves.

    ON-SITE CONTENT OPTIMIZATION (VISIBLE)

    Optimization of the visible readable content on your website, with consideration of your target communities and keywords.

    CONTENT OPTIMIZATION (NON-VISIBLE)

    “White Hat” (ethical) local optimization improving non-visible HTML elements including META tags, Page TITLE, Alt Tags, etc..

    WEBSITE CONTENT CREATION

    The construction of new web pages to target local communities and critical keywords not otherwise supported by your existing website design.

    LINK BUILDING

    Link building services to increase Pagerank, online identity and website visitations. Pagerank is a measure of online reputation determined by Google, and a major factor concerning search engine ranking and driving local search engine traffic.

    LOCAL BUSINESS PROFILES

    Generation of location business directory listings across major business portals like manta.com, merchantcircle.com and superpages.com.

    LOCAL SEO RESOURCES

    Creation and/or optimization of Google Places, Bing & Yahoo Local Maps. This is in a major role for local SEO and provides a decided advantage for local business over national competitors.

    XML SITEMAPS

    Construction of XML sitemaps to invite thorough search engine BOT crawling. Regular submission of sitemaps to the search engines.

    SEARCH ENGINE SUBMISSIONS

    Submissions to over 50 US-based search engines, including all major engines and numerous tier-2 search engines.

    ADAPTATION TO SEARCH ENGINE RANKING UPDATES

    Google implements over 500 ranking adjustments per year with some bigger than others. We make adjustments to your campaign as needed to accommodate these changes.

    ONGOING SEO SERVICES

    Our work never stops. We continue with off-site and on-site local SEO tasks to foster long-term growth.

    GOOGLE ANALYTICS ACCOUNT CREATION

    The addition of a Google Analytics account (if an account does not already exist). Evaluation of website traffic statistics to identify the strengths and weaknesses of your website.

    WEBMASTER TOOLS ACCOUNT CREATION

    Creation and installation of a Webmaster Tools accounts for Google and Bing. Webmaster Tools account provide direct feedback from the search engines concerning relevant performance metrics specific to your website.

    WEBSITE DESIGN RECOMMENDATION

    Performance recommendations if needed to improve your user/visitor experience, click-through rates and sales conversions. These performance factors now impact Google and Bing rankings.

    MONTHLY RANKING REPORTS & UPDATES

    Keyword ranking report showing current rankings for relevant keywords on Google, Bing and Yahoo. SEO campaign updates discussing progress and campaign details.